Roberto Cavalli for Target

Chadstone Target - Melbourne

Roberto Cavalli for Target has arrived in stores in Australia.  He is inspired by women and loves to spend his time with young people.  They help him design as he learns from them and admits that they help to keep him in the moment.

This brilliant designer is famous for his use of animal print and colour.  He loves to mix floral and animal together in a design.

So why has such a high end designer partnered with Target and dropped the price of his garments?  He's keen to appeal to a younger market and is teasing them with garments that might look like the real thing.  Don't be fooled.  There is no silk or gorgeous fabric in this collection.  The trench coat is as stiff as a board and the shoes are seriously not worth looking at.  The prints and the designs are distinctly Cavalli but that's where it stops.  The attention to detail and quality are not there.

Sizes range from 8 - 16.  Cavalli never does a size 16!  Prices range from $49 - $99.  Very affordable to attract a younger market.  Smart move Cavalli!  Skinny white pants are low cut, little black shorts are very sexy for the young girls off to a night club and there is lots of gold and glitz.  I must admit, I did try to squeeze my size 11 legs and butt into those white pants - no joy.  The change room mirror gave me that look, as if to say "who are you trying to convince princess????".  Back on the hanger they went.

This clever strategy is a 'one off' to tap into the younger market and tantalise them with a cheaper product.  It won't be an ongoing campaign.   Stella McCartney & Zac Posen did the same thing.   I don't think we will ever see Cavalli in Target again.  It's very good marketing!  Once the young twenty somethings have had a taste of a piece of Cavalli they will go seek out the real thing.

So for goodness sake, dont' rush off to squeeze yourself into this new Cavalli for Target and then just have it sit in your wardrobe so that you can tell your galpals you have a 'Cavalli piece'. 

So where can you find the real thing?  Wesson in Melbourne stock Just Cavalli for each fashion season and if you are really serious you can book into Style by Wesson, a bi-annual event for Spring/Summer and Autumn/Winter in Melbourne, Sydney, Gold Coast & Perth where you can be assured of the real thing with the hollogram on the label, no imitations or copies will be found in this exclusive environment.  What you will get is the service by styling professionals to ensure you are purchasing what will work best for your lifestyle and shape.

Remember, that if you wear the garment over and over, the cost per wear is minimal.  A great jacket that you love will find its way onto your back every week.  It will become your 'go to' piece.  What's the objection to investing in this garment?   If it sits in your wardrobe not being worn, you HAVE wasted your money!  I rest my case.

Only part with your cash, when you absolutely love it and can't bear the thought of not taking it home to add to your collection.  Almost good enough is NEVER good enough for you.  You know that!




Keen to hear what you think of the collection.  Post your comments.

In the Wardrobe with --- Tracey Habron

Tracey Habron is a classy, smart and sexy lady with a confidence that comes to a woman when she is on the glorious side of 40.  She is an IT Professional, Entrepreneur who works with women over 45 who want to look HOT for men and she is an amazingly talented Burlesque Performer.

But right now, let’s get into her wardrobe and find out what’s really going on in there!

How would you define your style?

I’m a Relaxed Classic.  My garments must be comfortable or I won’t wear them.  I love classic styles, quality fabric and perfect fit.   I tend not to follow fashion or trends.  

Due to my height challenge (I am 5’2”” or 159cm), I will wear one statement piece only and more often that not, it’s in the form of a shoe.   

I love shoes!  My wardrobe has 69 pairs of them (21 of these are Burlesque shoes).

How do you decide if an item makes it into your collection?

1950's Body Shape

Colour is the first thing that will catch my eye.  Proportions need to be right, fabric quality must be good and then I factor in the cost of alterations because absolutely everything I buy must be altered to fit.  Bust 10, Waist 8, Hip 12 and then factor in an F cup for my bust and you can see why shopping for garments is no mean feat!

The garment MUST be unique but not weird.  I don’t want to look like everyone else.  I recently stopped using a handbag I had purchased in Paris because it became poplar in Melbourne and it seemed every third person was carrying it.

When I bring a new item into my collection, my policy is that I move one on.  This policy is not yet enforced in the coat department as I am still building up my collection although when I purchased a beautiful new black trench coat, I did move a not as stunning black trench coat out of my wardrobe.

I love wearing dresses.  It’s effortless.  Pop it on, top it with a coat and a shoe and I’m done!  The dress must be a good quality and the fabric needs to have some movement in it.

Favorite Dress!

Tell us about your favorite item?

A little black dress which is actually navy blue.  It’s incredibly versatile in that I can use it for the office, lunch, cocktail party, office to evening dinner.    

I love it so much I have replaced it.  I team it with a navy suede shoe and it looks and feels stunning!   

Every woman has a black dress – mine is navy.  I have had it for 3 years now, paid $200 for it and wear it at least 3 times per month.  This brings the cost per wear down to $2.

Where do you shop?

I’m not addicted to any one fashion designer.  I’m incredibly loyal to my own style direction and what serves me for who I am and my lifestyle.  I do love Vintage markets and will buy online at Nordstrom’s in USA to replace items that are tried and tested and I like to see what’s happening in Europe at the Style by Wesson events.  I am loving vintage markets lately and finding 1950’s party dresses are great because they fit.  I have the perfect 1950’s body!  I found this fabulous leather vintage bag for $35.  The workmanship is perfect.  I love it!

How do you organize your wardrobe?

By category of evening clothes, dresses, jackets, coats, even suits are separated.  This allows me to create new combinations and easily find what I need very quickly.  I use flock lined coat hangers so my garments don’t slip.  Basket storage drawers allow me to keep all items neatly stored so I can access them quickly. 

Tracey is a power shopper.  What I mean by this is that she can walk into a store and quickly work out what will work and what won’t.  She knows her own style and is very clear on what she will and won’t compromise on.  Smart lady! 

Well, I have to confess I was amazed at Tracey’s admission of her favorite wardrobe item being that navy dress when I could not take my eyes off some of the amazing vintage pieces and absolutely divine coats.  I could lose myself for hours  ……  This lady’s wardrobe is truly a treasure trove – a very special and beautiful place to be.  In Oprah’s words “Every woman deserves to have a wardrobe like that, every woman!”

Tracey, thank you for allowing us into your wardrobe.  It’s been a joy!  If you would like to know more about Tracey’s amazing work with women, connect with her here on Facebook

If you would like Image Quest's guidelines on how to organise your wardrobe, email info@imagequest.com.au to request it.  Love to hear YOUR fab wardrobe tips now.  Don't keep me hanging ......  Post a comment!

Is Your Wardrobe Ready For Spring/Summer 2012?

Spring has well and truly arrived in the Southern states of Australia and it's almost time to archive the winter gear.  Unless you live in Melbourne, then you really don't ever archive winter .....  

Spring/Summer 2012 Trends

If the vast array of Spring window displays has you tempted to pull out your credit card and take home some goodies, let me tell you that your timing instincts are right: for even if the weather isn't cooperating where you're at, the selection in the stores will never be better than it is right now.

So if you live in a small town and/or if you wear an average size, grab while the getting's good. Otherwise, when you're ready to shop, you'll have to settle for what's left.

But how do you know what you need?
By knowing what you already have.

If you haven't inventoried your seasonal wardrobe recently, take time to do it now. If you wait until the season is in full swing, you'll pay more and have less to choose from if you find that you need to make some purchases. So take advantage of pre-season sales and selection by prepping from the new season now.

How do you do it?
By going through your wardrobe, piece by piece.
If the very thought of such an exercise sends your blood pressure soaring, don't let it. The stress comes from disorganization and will only continue until you do something about it. Once you get your closet in order, updating your wardrobe each season and getting dressed each morning literally becomes a snap.

Here's how you tackle this task: 

1. Make Time To Do It
If you've been putting off cleaning your wardrobe because you can't find a chunk of time to do it, do it in stages. There's no rule that says you have to do it all at once.
Start by doing ten pieces at a time or a foot-long section at a time, or all of one type of garment at a time, like tops, pants, skirts, etc.
Instead of sitting in bed and watching the nightly news, for example, watch the news as you also go through your closet. Or take a few minutes as you change out of your work clothes each evening to go through a few more pieces.
Before you know it, you'll have gone through everything.

2. Sort As You Go
So what do you do with each piece? Make a decision to do one of five things:

·       Keep

Keep everything that fits and flatters and that works well with other pieces in your wardrobe.

·       Toss

Toss any piece that is worn, stained, frayed, or ripped beyond repair.

·       Repair

If you have pieces that need new buttons, hems, or other small repairs, set them aside and tend to them when you're done.

·       Donate

Donate any clothes that don't fit, flatter, or that you've stopped wearing that are in good repair. Don't send anything to a donation center that should be tossed instead.

·       Consign

Want to recoup some of the cost of your most expensive pieces? Consign them. Some consignment shops will pay you when the pieces sell; others will pay you cash on the spot when you bring them in. Want to add to your wardrobe without adding to your debt? Sell some of your old clothes to pay for your new purchases.

3. Put Like Pieces Together
Once you've gone through every last blouse, skirt, and pair of shoes, put everything back in your closet with like pieces together: all shirts together, all skirts, all pants, etc. This will enable you to mix and match easily, as well as let you see what you have and what you don't.

4. Make A List
So now that you know what you have, make a list of the items you need to round out your wardrobe. Replace your basics and inject a couple of new seasonal pieces for interest.
Yes, it's really as simple as that.

5. Go Shopping
What's the best way to shop? With a list. Not only will you be sure to get what you need, you'll be much less inclined to buy impulsively.
Want to make sure you stay within your budget? Take cash and leave the credit cards at home. That way, you'll weigh each purchase VERY carefully.
Getting your wardrobe in order for the new season isn't difficult once you get organized. If you take the time to do it - even if you have to stretch it over a couple of sessions - you'll be able to gain control over your wardrobe and have one less thing to worry about.  Need help?  Contact us for the best Image Stylist to suit you - info@imagequest.com.au

Keeping an eye on your face furniture

Anything to do with your face in business and general human interaction is pretty important.  People do business with people they like and trust.  We make all sorts of perceptions and impressions based on how someone visually appears to us and of course, we connect at the face.

 

Hence the reason for keeping your eyewear current.  Many people hang on to the receipt for their last pair of glasses 8 years ago and want to make damn sure they are getting their money’s worth!

Check out this short video on how bad dated face furniture looks:

It’s not good is it?  You know, I can’t hear a word you are saying when I’m so seriously distracted by your chronic eyewear ……..

So often in business, I see well dressed, well groomed men and women with terribly dated glasses.  This serves only to create the perception that you are stuck in a time warp and not open to change.  You could be perceived as inflexible and not willing to try a new idea.

It's a Hollywood look this season

This season’s eyewear is all about being a little bit cheeky.  You’ll find cats eye glasses, high contrast and frames will be slightly oversized, especially with sunglasses.

I’m loving Borsalino right now.  100% designed and made in Italy.  Each pair has it’s own serial number.  So precious are the Italians when it comes to design and quality.  Borsalino are famous for beautiful hats that Michael Jackson, Lady Gaga and many other Hollywood celebrities have enjoyed.  You can expect the same quality in the Eyewear.

Sexy, strong and definitely an accessory

If you are keen to try a pair, check out Prestige Eyewear on facebook and find a stockist.

In Melbourne?  My favorite for service and great selection is Designer Eyes Mention ‘Image Quest’ to Sam for an attractive price on your frames.

So, now that you have your glasses handled consider that the state of your face tells all. It's the most controllable non verbal cue and the one people rely on to gauge your attitude and emotional state. We reckon you could smile now!

A bad experience is easy to find .....

This week I took a day out of my business to attend a seminar.  You know, time to work ‘on’ the business instead of ‘in’ it.  I had seen this seminar presenter deliver a 2 hour session a few years ago and thought ‘Hmm, there would be some value in attending a day’.  So, over a month ago, I coughed up my $97 and registered for the seminar.  I was keen.  Quite convinced there would be some good content over a whole day.

The day arrives.  8.30 am registration.  9.00 am start. After completing an odd registration form where we signed our lives away over not recording the event, wearing a name badge at all times, not making any legal claim on the presenter and agreeing to not stand on our heads during the session, we were kept waiting in the corridor until the doors opened…. at 9.40 am.

No apology for the late start.  We were corralled like herd of sheep and jammed into rows of chairs so close together that I was relieved to have dropped a few kilos in the past couple of months.

'Yes Yes!!!'

What happened next was the most pathetic display of NLP technique I have seen to date. Again, like sheep, we were instructed to turn to the person next to us tell them how ‘hot’ they look today.  Then there was the chanting of the ‘yes yes’.

Every cell in my body was screaming for me to get out of there.  But, I convinced myself that it would improve. I would surely get my $97 worth.  Could I hang out until the tea break?

Well, I tried.  But the pain became too great.  11.15 am and not once piece of content had been delivered.

As I left the room and filled my lungs with fresh air the relief was instant.  Not one of the crew checked to see why I was leaving.  Either they didn’t care for the feedback or had not been briefed on that scenario.

I was left wondering if I was the only one feeling this way?  Or, perhaps I was the only one with the courage to take a stand and leave? 

What happens that allows others to pin us down; to steal our precious time? To undervalue us and our commitment to hearing good speakers share information filled with insight and inspiration?  How is it that we feel so unable to stand up for ourselves and move from a situation that just doesn’t fit? 

 Interestingly, even bad experience present benefits. What did I get in the end?  Apart from learning what ‘not to do’ at a seminar event, it gave me the opportunity to reflect on where I am.  I found these fabulous insights:

1.     My daughter turns 21 this year. I’m proud to have modeled for her the strength to move away from what is not serving her.

2.     I confirmed for myself that authentic presenters, those who speak from the heart, genuinely connect with their audiences.

3.     I can make that $97 back but I can never regain the time investment.  Once time has gone, you don’t get it back.  Glad I took off before lunch.

Giving value to my clients has always been important to me. That lacklustre seminar confirmed this:  Value comes to life in the recipient’s experience.

So, here are two questions for you:

How do you show your clients that you value the time they invest with you?

How do you use your time with them to give your clients a valuable experience?

Department Store Stylist .... Beware!

Independant

I was shopping with a favorite client last Saturday at Melbourne's fashion capital, Chadstone.  This partner of one of Melbourne's big consulting firms needed the experience of navigating boutiques to gain some understanding and confidence of what works and what dosen't.

We spent some time walking the floors of both of Chaddy's main departments stores picking labels and cuts that work magic for her shape.  I showed her how next season the shapes and styles may not work just because they work now.  Keeping a fresh and current perspective is important for professionals in service based industries.

Relying on the ONE label to serve you in your career is crazy, not to mention boring as bat crap!  I recently invited a senior leader in the banking sector to a special event of one of Melbourne's up and coming fashion designers.  She said 'I only wear the one label and would never consider changing'.  Stone the crows!  How bloody dull!

Anyway, we were fossicking about a couple of pieces from an Aussie label and along comes this lovely lady asking if we would like some help.  'I'm the store stylist and will be delighted to assist you with anything'.  How lovely!  Thanks very much, I'll give you a hoi if we need some help.  Thanks for offering.

Well, blow me down if we didn't run into her again in the change room.  She was with another client trying on a colourful top, telling her how fabulous she looked in it.  As the change room door closed, I took the opportunity to ask her about her back ground.  Turns out it's her first day in store.  She worked in sales for two fashion labels running teams and has done a bit of interior design.  My client opened the door to the change room to reveal a top that was so wrong.  Before I could say 'get that off, you're way too hot for that' the store stylist remarked how fabulous the top was on her.  It was all just so very wrong ........

Be careful of in store stylists.  They are there to sell the product whether it works on you or not.  Yes the service is free, but the advice may be a bunch of coddswallap.  You'll get what you pay for every time.  The store hires them to sell.

A GOOD stylist is completely independent of ANY store or label.  He/she is there for you, not the store.  Think about that!  You can claim the services of a professional stylist as professional development on your tax return.  Smart investing I reckon.

We finished our shopping trip with my client feeling grateful for honest, independant, down to earth advice to suit her life and career.  She was glad she spent the money engaging advice that worked for her.  Smart cookie that one!

Hello Zara!

Zara Chadstone

Zara has opened this week at Melbourne's fashion capital, Chadstone Shopping Centre.  Over the past decade, Zara has become popular due to its ability to produce what is known as chic imitations of designer garments at high street prices.

This becomes the fourth store to open in Australia.  The Chadstone store is based on Zara's new store in New York.  Spacious and well lit with plenty of room to move around.

It's well laid out and beautifully merchandised.  Plenty of people milling about in there today trying things on, hanging about the counter waiting to purchase and others just having a look to see what all the fuss is about.

Creased!

I walked in to check it out and was really quite disappointed.  The staff looked exhausted and for the 10 minutes I was in the store early this afternoon, not one of them had a smile on their dial.

After a little on line research later today, I found an article where one woman mentioned her delight at the fact that nothing is made in China in a Zara store.

Everything I picked up was made in either China or Cambodia so I'm not sure what planet she was from .......

I scanned each and every rack in the women's section and did not find one garment that had been steamed after being extracted from its packing box.

Each garment was creased.  Given the effort put into the store layout, the hiring of security on the front door and the number of team members milling about to process purchases, it was a let down to see the condition of the garments.

Poor Quality

No doubt it's cheap.  But remember that you WILL get what you pay for.  Upon further inspection, many of the garments were poorly made.

Any garment that you choose to add to your collection must 'earn its rent' in your wardrobe.  It you don't love it, wear it and need to replace it, it simply IS NOT WORTH BUYING no matter what price.

Zara won't be on my destination list for clients who are looking to bring a few new pieces into their wardrobes.   I just don't see the value.

But maybe I just caught them on a bad day?

Why sale time sucks!

Major retail chains have transformed sale time into an art form by massive discounting strategies and sale after sale.  And they wonder why consumers are big time confused?  Consumers are refusing to pay full price because retailers have trained us to wait for their constant sales where they import junk from Asia at reduced prices.  yes they do and we fall for it time and time again.  Incredible isn’t it?  Of course there are some genuine reductions but most of it is marketing hype designed to get you in the door and get emotional about buying stuff you simply do not need.

Don’t get me wrong.  I’m all for a genuine sale when it actually is a genuine sale.

Fashion designers in Europe have two genuine clearances a year.  They go on sale for a week, make a big deal of it and then the new season stock is on the rack and the sale items are gone.  Banished into a big black hole never to be seen again.  So you need to be quick.  Savvy European shoppers know the system and know it’s a real bargain.  They queue up for it.  European fashion designers are amazed at how high Aussie retailers mark up their stock.  How do we do it?  Well guess where it's coming from and you'll get your answer.

It's a Clayton's sale (pretend!)

Pretend Sale

Australian retailers are looking constantly for a new excuse for a sale just to get customers in the door.  As consumers we have become distrusting of our retailers.  50-70% reduction indicates that the prices must have been hideously inflated to begin with.  Consider all the times you see sale signs in the stores apart from end of financial year and new year sales?  Heaps of them. 

And there goes the designer's intellectual property ........

You’ve seen the sale that has genuine Prada handbags for $50 right?  Well, come on sunshine.  You’ve gotta know that this is not for real!  We live so close to the country known as the great knock off for copying labels and ripping off the designer’s intellectual property.  Here’s the deal:  it is not cool to rip of a music artist or a fashion designer.  Save up and own the real thing or don’t bother.  It’s fake and it looks fake.  You deserve better.

Less is MORE!

Save money - shop smart!

You see a sale sign and you start to tremble with excitement!  I know the feeling.  But if it’s not on your list as an essential or a new season item that will go back with at least three things in your current collection, you can’t have it.  You are wasting your money.  Regardless of how cheap it is, it’s still a waste of money if you don’t wear it and wear it well with confidence.   Less is more.  You do NOT need more stuff to be stylish.  You just need the right balance of great pieces that will create a story.  I have seen too much stuff over the past 10 years in wardrobes purchased on sale and 3 years later the swing tag is still hanging off it.  You know you’ve done this eh?  I know it too!

If you are in need of retail therapy for a feel good fix, avoid the fashion stores and head to a spa for a facial or a manicure.  You'll never regret that experience.  I had the facial of my life at Natskin in South Melbourne last week.  Best gift a gal can receive!  But if you go shopping when your emotional pot is low, you will end up with orphans in your wardrobe.   They are the garments with no family, no one wants them! 

Let’s face it, sales are messy, good luck finding your size and most of the garments have been picked over, are pilled or covered in make up by some disrespectful soul who thinks the world owes them a living.

Genuine brands rarely go on sale.  Most of them don't have to.  And if they do, it's for a short time only and then it's over, like the Europeans do it. 

Aren’t you worth more than that?  I think you deserve the best and are 100% worth full price.  Choose wisely.  Consider your cost per wear and you are right out there in front when you pay full price and get your money’s worth!  You won’t compromise on your life partner, so don’t compromise on your clothing selection either!

So what now?

Happy with great service!

Get in at the start of the season and strategically add to your collection.  I recommend replacing your basics and then add a minimum of 2 new pieces each season that will work back with what you already have.  So you need a plan.   Yes, you do.  And you need a budget too. 

In for some great service?  Two of my favorite retailers for great service are Etal for women's smart casual and some innovative business pieces and McClouds shoes for men in Melbourne.  They have it nailed and don't subscribe to a sale mentality.

My two bob's worth for Australian retailers?  Get your focus off price and sales and get on with some great service.  Many of you are letting good customers slip through the net because you don't care.  The price is quickly forgotten but we NEVER forget how good the experience was or how good we feel when we wear that amazing garment.  Think about that retailers! 

Just one special piece that you love

Consider all the pieces in your wardrobe.  Each year I weave my way into the wardrobes of the average Australian and it's no surprise to me that I find the same things happening to all of you most of the time.  It sure is a surprise to you.  You can't believe that you have spent so much money on pieces that never make it onto your back.  In fact,  you can't believe it to the point that you mostly just can't acknowledge it.  It is quite painful to come clean with the fact that you have been wasting money on your professional wardrobe purchases, year after year.  Are you ready to quit it?  Let's do it.

Set aside 1-2 hours with a cup of tea or a glass of red and a notebook and pen.

Tired & Pilly

Conscious Styling Model

• Take each item out of the wardrobe

• do you love it?
• does it fit?  if not when did it last fit?
• when did you last wear it?
• does it fit your lifestyle? 
• have you had good value for what you paid?
• based on these questions give it a 1-10 rating

• Anything below a 5 needs to go.  And that might be straight to the rubbish bin, not the charity bin.  The Salvos don't want tired, pilly garments.  C'mon!  I'm not letting you get away with that one.

Don't quit.  Be like Dory from Finding Nemo and just keep swimming.  Tough exercise but worth it.


You are coming very close to the point of becoming incredibly conscious about what the hell is going on in your wardrobe and more importantly, what the bugger were you thinking when you went to that sale!  Have a look at the conscious styling model and identify where you are on the evolutionary model.  Being fully conscious in the 'Freedom' zone is not hard to do.  It takes an awareness and a little skill and you can do it.

Serious Money!

• The painful step in this process is to add up the original cost of every item under your ranking of 6.  I know.  This part is painful.  It's really bad when you are not even wearing it because after 2 wears, it's buggered, dosen't fit because you have been on a mission for the last 2 years to drop 2-5 kgs or it just does not fit your lifestyle.  It's time to stop wasting money!

• Your final step is to now add it up and consider now how good you will feel by replacing all this with just one special piece that you love!  This might be a quality leather jacket, a stunning handbag, a bunch of quality knits to go under your business suits instead of the ones you currently have.  Your mindset shift around this is that you are absolutely worth it.  See yourself reaching for that one special piece and feeling fantastic in it.  If you have been watching The Voice the contestants had a great time in the wardrobe department this week and agreed that what they wear has a huge impact on how they perform on stage.  The same applies to the average professional and more so if you are in a leadership position.

 Congratulations!  You have been brave.  I'm interested in your posts on which items rated above 8 and what the cost per wear is now.  Do share!

I've had enough of your orphans!

I moved house early this year and packed my hanging items into 2 portable boxed wardrobes.  The removalist said, 'you'll need another couple of robes eh love?'  No, I'm done thank you.  He could not believe it stating that I am not 'your average sheilagh'.  Yeh thanks, I think?

As each item hit the rack in the porta robe, I smiled and reflected on the purchases I have made, how long I have had them and how much wear I have had.  My smile expanded into a smug little grin as I congratulated myself on stepping up to believe I was worthy of purchasing quality over the past 10 years.  This decision has actually saved me money, heaps in fact!

Before I moved, my friend Marie was quite shocked at how little is in my wardrobe.  People think that an image professional must have heaps.  Not so.  There are some excellent pieces in there over 10 years old.  Quality cut, fabric and fit.  And there are some items from pre-loved stores and K-Mart as well.  A good sprinkling of great accessories to transform my basics into something brand new and I'm done.  I don't have any orphans.  They are the sale items that don't go with anything in your wardrobe.  They are not part of the plan, have no family and no connections!

Nearly every wardrobe I go into has an entire family of orphans and I'm over it!  So I reckon you need to know a few things .......

It all comes down to the cost per wear.  This means you buy smart - choose quality that will last and give you several wears.  The cost per wear comes down each time you wear it.  When you choose to buy cheap, the garment will generally not stand the test of time.  Many of those chain stores will sell you a top for $30 and you can only wear it 3 times.  Cost per wear $10.  Too much I say.  I want my cost per wear under $5 every time.

Each season I bring in a new piece or two that makes a statement and I replace my basics as they become tired.  Basics are:  black pants, camis, shoes for work, gym gear, chocolate skirt.  A statement piece for me is my new teal trench coat or the animal print summer dress I purchased for $47 last summer (cost per wear so far is under $1).  The red coat on the left is a basic.  I call red a neutral and in my palette it goes with 'everything'.  The red coat is is wool with cashmere and 8 years old.  Cost per wear is now under $5.  It will rock on for another 5 years for sure.

So how happy are you with what you are spending in your wardrobe?  Most professional women do not have a budget to manage impressions as far as their wardrobe is concerned.  They purchase what does not work, never wear it and impulse buy.  Hence the reason many of you are wearing only 20% of your wardrobe.  What did you spend on clothing last year?  And how much of it are you wearing? 

Nearly everyone is a little bit dishonest with themselves about what they spend.

Action:  Be honest with yourself about how you spend; really admit to yourself what you have been spending.  Assess the level of comfort you have about what you spend.   How you would feel if everyone knew what you spent!

Think about how good it would feel if you were completely honest with yourself about your spending
Live in integrity regarding your spending i.e. only spend consciously on things you truly value.  Imagine wearing everything that you purchase?  Think now about how much money that will save you.  It's looking good I think!  If you are not sure about this, head to your wardrobe and add up what you spent on what you are not wearing.  Get out of justification mode, just add. 

Why does this happen?  Because you are not conscious about your shopping choices.  No problem.  You are fabulous at what you do in your life.  There is no requirement to be brilliant at everything.  My clients are smart, savvy business women who are leaders in their field.  They are smart enough to know that they don't have everything covered but they know how to access assistance to get them where they need to be. 

Getting smart about your wardrobe purchases is about having the knowledge to make it work for you.  Choosing to work with a cost per wear formula is about honoring yourself.  You are worth it.  Time to get 'conscious'.

If you are a leader, manager or business owner and would like more information on the 'Leading Woman' Professional Image Package, ask me how you may claim this service as a tax deduction now helen@imagequest.com.au.  With a 100% money back guarantee, you will no longer be attracted to orphans!

In the meantime, are you brave enough to post a comment on how much of your wardrobe you are wearing?  Come on!

12 things you should know by now .....

As we welcome 2012, clean up the desk and strategically plan the course of the year for business and personal gain, it’s the perfect time for a check up from the neck up on your professional image.  Courtesy of what’s been going on for Image Quest clients during 2011, here are the twelve biggest challenges we ticked off the list and got handled.  It’s no great surprise that when you present well your confidence increases and you perform at significantly higher levels in your personal and professional life.  So, we reckon that as a professional in business, this is a list of 12 things you should know by now.  And if you don't, get with the program and get a wriggle on!

suits your face & personality

1.     Your most flattering hairstyle. 

This does not sound like it’s a tough one but trust me, not all hair stylists know what they are doing.   If they don’t know you, your work or your lifestyle they are below average on the scale.  Your hair stylist is a major image maker.  They must create a style to suit you as an individual, respect your style direction and be a reflection of how you earn your income.  You can’t afford to get this wrong.

2.    Transform a business outfit from work to cocktail/dinner/drinks in 3 simple steps .

You are too busy to think about a complete change of clothing.  You know that!  Your business suit will serve you well to transform for cocktail the minute you change your earrings to add a little sparkle (diamonds or zircons that drop and dangle are perfect).  Next change your top to a simple silk cami.  The sheen will transform into evening.  Forget the cleavage.  You are still in a work environment!  Add a little depth to your lipstick and you are done.

Use an accent colour for a coat or jacket

3.     What to wear for the annual conference?

Business casual is the order of the day here.  Ditch the suit and relax the code a little.  This does not translate into denim, track pants or what you would wear at home or on the beach.  Smart casual pants and a relaxed knit top with a smart casual jacket will serve you well.  Use one jacket in an accent colour for you that will work back with each outfit.  Take a wrap.  Sometimes the air conditioning is way too cold.  The blokes like it that way.  A flat to medium heel is well received.

4.     How to choose an appropriate business shoe that IS comfortable

Your best business shoe is leather and at between one and three inches high.  A wedge gives you a solid base and will ensure you are taken seriously in business.  Keep the colour in a neutral.  Match your hair colour.  Check out this utube video on topping and tailing with hair and shoes http://bit.ly/wL4eb1  Get topy soles put on and consider gel inserts.  They will add to your comfort levels.  Purchase only quality.  You are worth it!

5.     How to identify your best business handbag without changing it every day

You need to carry your ipad, perhaps a laptop, phone, essential bag stuff including some jelly beans so what you need is a tote and preferably one on wheels.  Shoulder straps can do some damage to your garments you have invested wisely in.  Carrying two bags is cumbersome and has you look a little disorganized.  Check out The LuggageProfessionals for a brilliant solution.  Remember a light coloured lining means you can see the contents of your bag easily.

6.     The role accessories play in extending your wardrobe

Boring basics like your suits, simple tops and basic shoes are the staples of your wardrobe.  Accessorising close to the face with earrings, necklace or a scarf is what makes the same suit-top combination a completely new outfit.  Think about this one – saves money! Your collection needs to consist of six to ten pieces that work back with all your basics.  Choose them in your signature colours for rapport building in business.   More about that here: http://bit.ly/yuLjSB

7.     How to use contrast like a leader

Leaders use contrast to their advantage.  This is a skill you should know by now.  Contrasting light/dark close to your face using a light top and darker jacket will bring the focus of attention to your face and what you are saying.  Check out  how it works here:  http://bit.ly/AeFtsD

8.     How to apply a professional daytime make up in a flash

Research has proven that women who wear a moderate amount of make up consistently are rated as being more professional among their peers.  Leaders are consistent.  Role models know how to play this game.

www.pencity.com.au

 

9.     The importance of your professional accessories

A simple thing often forgotten.  The pen you use and your mobile phone speak volumes about you.  Choose a quality pen that reflects your position.  Similarly, choose the ring on your mobile phone with care.  You can’t afford to have ACDC as your ring tone.

10. Understand your unique signature colours

Wearing them helps immensely with rapport building.  Politicians, news readers and leaders understand this well.  Make it work for you.  It’s a powerful tool.  Get the visual here:  http://bit.ly/yuLjSB

Fabrics and shapes to suit you

11. How to get casual Friday right

The only rule here is that when the dress code relaxes the quality must increase.  If your work place allows denim wear it dark and great quality.  Keep in mind you are a leader.  Make sure you still look like one on Fridays.

12. Know your best shapes and fabrics

Depending on your body shape and structure some fabrics will drape and grace your shape better than others.  Balancing your proportions and eliminating distraction will serve to enhance your professionalism.

What will YOU tackle this year to sharpen your image?  Here’s to your success in 2012!