Why do women love to browse and shop?

Long have men complained that women spend hours 'shopping' without buying anything.  What could motivate women to throw away their time so frivolously?  Perhaps, as the quote below identifies, women simply gain pleasure from the activity - or, if going with friends, it provides them with a setting for social interaction.

Clearly, shopping and browsing fulfil emotional needs.  Researchers Falk and Campbell argue that Shopping is seen as essential not just because it is the only means of obtaining information about the full range of items available for purchase, but also because it is recognised that it is only through direct exposure to items for sale that the experience of 'desire' which general 'wanting' can occur.  However, in addition to this, the activity of shopping whether any purchases are made or not.  They refer, for example, to the pleasure to be had in 'just looking around', in a way which suggests that a fundamentally aesthetic and expressive gratification is involved (Falk & Campbell, 1997 p. 170)

So here we have it.  Women will refer to shopping as a 'trip', seeing it as a leisure activity in its own right.  One of the 6 core needs of human beings is connection.  We need to connect.  Can't do that on the internet, eh?

I'm quite convinced many women shop without any intention to purchase.  If the retailer can engage them, they will get the sale.

It all comes down to the experience for the client and how the retailer can engage them.

If you are a retailer, how are you creating the experience for your client?