Roberto Cavalli for Target

Chadstone Target - Melbourne

Roberto Cavalli for Target has arrived in stores in Australia.  He is inspired by women and loves to spend his time with young people.  They help him design as he learns from them and admits that they help to keep him in the moment.

This brilliant designer is famous for his use of animal print and colour.  He loves to mix floral and animal together in a design.

So why has such a high end designer partnered with Target and dropped the price of his garments?  He's keen to appeal to a younger market and is teasing them with garments that might look like the real thing.  Don't be fooled.  There is no silk or gorgeous fabric in this collection.  The trench coat is as stiff as a board and the shoes are seriously not worth looking at.  The prints and the designs are distinctly Cavalli but that's where it stops.  The attention to detail and quality are not there.

Sizes range from 8 - 16.  Cavalli never does a size 16!  Prices range from $49 - $99.  Very affordable to attract a younger market.  Smart move Cavalli!  Skinny white pants are low cut, little black shorts are very sexy for the young girls off to a night club and there is lots of gold and glitz.  I must admit, I did try to squeeze my size 11 legs and butt into those white pants - no joy.  The change room mirror gave me that look, as if to say "who are you trying to convince princess????".  Back on the hanger they went.

This clever strategy is a 'one off' to tap into the younger market and tantalise them with a cheaper product.  It won't be an ongoing campaign.   Stella McCartney & Zac Posen did the same thing.   I don't think we will ever see Cavalli in Target again.  It's very good marketing!  Once the young twenty somethings have had a taste of a piece of Cavalli they will go seek out the real thing.

So for goodness sake, dont' rush off to squeeze yourself into this new Cavalli for Target and then just have it sit in your wardrobe so that you can tell your galpals you have a 'Cavalli piece'. 

So where can you find the real thing?  Wesson in Melbourne stock Just Cavalli for each fashion season and if you are really serious you can book into Style by Wesson, a bi-annual event for Spring/Summer and Autumn/Winter in Melbourne, Sydney, Gold Coast & Perth where you can be assured of the real thing with the hollogram on the label, no imitations or copies will be found in this exclusive environment.  What you will get is the service by styling professionals to ensure you are purchasing what will work best for your lifestyle and shape.

Remember, that if you wear the garment over and over, the cost per wear is minimal.  A great jacket that you love will find its way onto your back every week.  It will become your 'go to' piece.  What's the objection to investing in this garment?   If it sits in your wardrobe not being worn, you HAVE wasted your money!  I rest my case.

Only part with your cash, when you absolutely love it and can't bear the thought of not taking it home to add to your collection.  Almost good enough is NEVER good enough for you.  You know that!




Keen to hear what you think of the collection.  Post your comments.