Friday, November 15, 2013

Why do women love to browse and shop?

Long have men complained that women spend hours 'shopping' without buying anything.  What could motivate women to throw away their time so frivolously?  Perhaps, as the quote below identifies, women simply gain pleasure from the activity - or, if going with friends, it provides them with a setting for social interaction.

Clearly, shopping and browsing fulfil emotional needs.  Researchers Falk and Campbell argue that Shopping is seen as essential not just because it is the only means of obtaining information about the full range of items available for purchase, but also because it is recognised that it is only through direct exposure to items for sale that the experience of 'desire' which general 'wanting' can occur.  However, in addition to this, the activity of shopping whether any purchases are made or not.  They refer, for example, to the pleasure to be had in 'just looking around', in a way which suggests that a fundamentally aesthetic and expressive gratification is involved (Falk & Campbell, 1997 p. 170)

So here we have it.  Women will refer to shopping as a 'trip', seeing it as a leisure activity in its own right.  One of the 6 core needs of human beings is connection.  We need to connect.  Can't do that on the internet, eh?

I'm quite convinced many women shop without any intention to purchase.  If the retailer can engage them, they will get the sale.

It all comes down to the experience for the client and how the retailer can engage them.

If you are a retailer, how are you creating the experience for your client?

Friday, November 8, 2013

A special invitation to view Autumn/Winter 2014 ....






           


Style by Wesson in conjunction with Helen Robinett and Image Quest invite you and a colleague/friend to experience our no obligation Style by Wesson exclusive preview of next year’s Autumn and Winter fashions at three beautiful locations:

Melbourne on Tuesday 19 and Wednesday 20 November at the Park Hyatt, Melbourne, from 8:30 am to 7:30 pm.

Sydney on Monday night 25 November and Tuesday 26 November at Sheraton on the Park from 8:30 am until 7:30pm. 

Perth on Thursday night 5 December, Friday 6 December at the Hyatt Regency from 8:30 am until 7:30 pm and Saturday 7 December from 11:00 am until 4:00 pm.

Your discernment has brought you a long way, and because you understand the difference between fashion and style, you never compromise on quality.   May we introduce you to Style by Wesson, an exclusive style and couture service for women who have most things but time.   Style by Wesson stands for elegance, quality, and that contemporary yet timeless look that comes from the world’s great designers.

In a one-on-one personal, pressure-free hour of style and French bubbles, clients are able to preview (and buy if they choose) the latest from the leading European fashion houses.  Labels include Hugo Boss, Just Cavalli, Patrizia Pepe Missoni and more. Our fitting and alterations specialists will also be there.

When clients leave, they know that their autumn/winter styles and accessories are perfectly catered for.

You are under no pressure to buy, although all stock is available for purchase. You won’t be disappointed.

Looking forward to pampering you while you relax and enjoy this exclusive preview of next year’s Autumn / Winter 2014 fashions.

To book with Helen for your personal appointment 
phone 0409 324 248 or email helen@imagequest.com.au