Monday, September 30, 2013

Top Competencies of Great Leaders

A fabulous article arrived in my in box this morning from Women's Agenda on the top 16 competencies of great leaders and how women lead the way.

Got me thinking about what the bugger is going on in this country!  Ok, first world problem - yes, it is.

In my role as Chair for Try Australia and Big Brothers Big Sisters Melbourne, our current board is represented by 5 women and 5 men.  It was an all male board when I joined.   I actively sought the right person with the right skill set regardless of gender.  Over the time I have been in the role there have been times we have had more men, more women .....  but always the right people.

Relating to women in board positions, the current statistics are dismal. Only 15.6% of directors on ASX 200 boards are women whilst 23.5% of all ASX 200 companies are yet to appoint a single woman. There are only seven (or 3.5%) female CEOs of ASX 200 companies.

And how many women with a portfolio in the Liberal Party??????

The journalist was once told by a female board recruiter that change is more likely to occur when the Chair has an appetite for risk. Her experience with recommending women for ASX 200 Board positions was that women were still largely considered a risk.  Seriously??????

And yet a study conducted by consultants Zenger and Folkman that was published in Harvard Business Review found that women make better leaders than men, so where is the justification for the perception of risk?

Their research identified 16 competencies that top leaders display and found that women were better than men in 12 of them, equal in three and only slightly behind for one.

The competencies that women outshone men in were:
  • Takes initiative
  • Practices self-development
  • Displays high integrity and honesty
  • Drives for results
  • Develops others
  • Inspires and motivates others
  • Builds relationships
  • Collaboration and teamwork
  • Establishes stretch goals
  • Champions change
  • Solves problems and analyses issues
  • Communicates powerfully and prolifically
      
    My observation of the above is that I believe it to be entirely accurate.  I have over the past 10 years as an image professional and NFP board member observed these competencies in my clients and fellow board members.  What has been missing is the transference of the visual and vocal impact that communicates the existence of these competencies.  A man can easily wear a suit.  A woman has more to consider when presenting herself professionally.  Managing your professional image and brand as an executive is crucial to success if you are seeking a new role, a board position or a promotion.  If you intend to stay doing what you are doing, perhaps it's not an issue!

    The competencies where men and women were equal:

  • Connects the group to the outside world
  • Innovates
  • Technical or professional expertise
The competency in which men were deemed better:
  • Develops a strategic perspective
Source: "A Study in Leadership: Women Do It Better Than Men," Zenger Folkman, 2012.

The corporate world is running out of excuses for its poor gender diversity showing. It is time for the flagging ASX companies to appoint women to help resurrect their fortunes. Aside from anything else they owe it to their shareholders.

So, together with my colleague Sandra Baigel from Voice and Word, we are developing a program for women to address vocal impact and personal branding for emerging professional leaders.  Our 5 hour workshop is designed to assist those who have been in a middle management role for 2-5 years and are ready for the next level.

If this sounds like someone you know, please share the information.  It's time for our emerging professional leaders to gain some more skills around how they are perceived out there!  Express your interest here:  helen@imagequest.com.au

In the meantime, I'm interested in your thoughts .....

Tuesday, September 17, 2013

Creating the experience - Retail & Stylist



Australian retailers and stylists are new kids on the block when it comes to creating an experience for the client ...

I've experienced being ignored by fashion retailers, asked if I'm right, told to yell out if I need help and told that nothing will fit me in this store.

I have experienced the work of many image professionals and stylists.  I've had first hand experience of the good, the bad and the butt ugly. 

One stylist told me my time was up and I needed to pay another fee if I required her to continue.  Rapport broke instantly .... and she had no idea.

Another one opened my eyes to new possibilities by creating new combinations from what I already had.  I could not see this for myself.  Money well spent on that clever stylist!  Of course I rebooked that one.  She created an awesome experience for me.

I believe in taking a dose of my own medicine.  How can I best serve my own clients if I am not on the receiving end of a styling consultation?

As a professional stylist, I am very aware of the need to create the experience and have good relationships with fashion retailers.  Treating them with the respect they deserve and enrolling their assistance has stood me in good stead for my client.

Some retailers are GOLD at helping to create a fabulous experience for clients and others just don't give a toss.  I'm liking the GOLD experience personally, and I know from feedback that my clients like to roll that way too.

I'd love to hear what has worked for you and what experiences you just won't revisit ...........




Tuesday, September 10, 2013

Styling Workshops for Professional Women



Express Styling Workshops for women are time poor and need to build some great basics for work and life:


This coming Sunday 15 September 2013
12-2pm  & 3-5pm  
Etal, 1002 High St Armadale

Workshops are limited to 3 in each session to ensure you get the personal connection necessary to get the results you need.  Champagne will be served and we guarantee a load of fun!

What's in it for YOU?

  • personal style direction diagnosis
  • personal colour analysis and individual best contrast levels
  • 1:1 time to play with garments in the store that will best suit your needs.  You get to try things you would never have thought of!  You will be amazed at how some of them WILL actually work!
  • champagne and light refreshments
  • advice on what's going on in your wardrobe NOW
  • advice on how to build a 'story' and why that matters to save your cash


Who is this workshop for?  The woman who:

  • knows it's time for a freshen up
  • is time poor
  • needs to know how to make basics work harder for work and social
  • is tired of wasting money on stuff she is simply not wearing!

Fee:   $270 ph ($220 for the first 3 to book in!)  You may be able to claim this fee as a tax deduction.

Please email helen@imagequest.com.au or call 0409 324 248 to book now.

Melbourne Spring Fashion Week

Melbourne truly is the capital of fashion in Australia and #MSFW for 2013 did not disappoint! The Council of Textile & Fashion Industries of Australia #TFIA hosted a session on Building the Retail Relationship.  Well, I could not get myself a ticket quick enough to hear the experts opinions on this hot little topic! Why do we have bad customer service in retail fashion?  Well the consensus is that retail in Australia is not seen as a cool job to keep.  Ok while you are at uni, transitioning into something else.  There are no commissions paid (unlike the USA).  One panel member suggested that a culture needs to be created to retain staff and keep customers coming back.  One Aussie label who does this well is Black Milk.  Bloody awesome leggings and tight dresses for a certain age group.  It seems I have lost my daughter (aged 22) to a Black Milk cult of some sort.  She can't get enough.  They engage their consumers and its all made on Aussie turf.

Engagement is just one of the core competencies for any good retail team member.  Great people management is another.  Being able to empower team members and consumers is crucial today.

On line shopping is not even 20% of all retail sales, so brands can't blame the internet for a drop in sales.  Indeed Levi's Australia do not even have an on line store!  An old brand who continue to innovate.  Way to go!

Today's consumer is more informed.  The retail team need technology at their fingertips to keep up.  Engaging the consumer and building a relationship is crucial.  More than ever, boutiques need to work together to help each other.  There are a bunch of retailers in Flinders Lane doing exactly this!  Lenko Boutique have a fabulous strategy to engage their client and don't hesitate to refer the client on to another boutique who will have what they want.  That's integrity!

I'm still not convinced our major department stores have got the whole 'service' thing handled.  Despite them telling us so ..... think I'll wait for the experience.  It has not happened yet.

Gillian Franklin from The Heat Group spoke of investing heavily in people.  She stated that consumers are challenging brands, wanting to know 'who are you'?  I believe that with the internet at our finger tips we can see just how sustainable you are as a brand.  In the retail store, she believes we need to bring back excitement and vitality.  The consumer wants it.

This highly principled lady makes her people a focus, all experiences are a learning and she knows that she is a brand and never compromises on her principles.  I like it!

Consumers will always want to engage, particularly women.  The retail fashion environment needs to one that welcomes us in, not frighten us off!

What's your retail fashion experience?  Share where the good service is!

Distracted .......


I found myself watching an interesting TED talk on you tube recently.  An American speaker, bloody brilliant really.  Her message is all about brand strategy.  Pretty good stuff.  She's energetic, no bulltish and some really good content comes out of her mouth.  This lady knows her stuff, that's for sure.  Impressive.

Distraction ....

I had to restart the you tube .... you see, I got distracted - visually. 

Not by the tattoo sleeve on her left arm.  I'm a big fan of body art.  Express yourself - go ahead.  I have.

The strappy dress didn't distract me either.  It was the amount of flesh exposed vs the black dress.  On noticing my reaction, I was quite shocked at my lack of focus in paying attention to what she was saying.  I had to dig deeper to wake up to what was going on in my brain.  Human beings are highly visual.  I can't possibly hear what you are saying when I am distracted visually.

You see, with the filter that I wear (and yes, we all have one) I believe that delivering a TED Talk is one of those amazing opportunities to be respected and treasured.  Indeed, it is on my bucket list as one of the things I will tick off before I kick the bucket.

No Distraction
Check out the difference between these images.  Still a black strappy dress, but this one has more balance between flesh and dress.

Consider the possibility that you may have an awesome message, and no-one is listening to you because they are .....  distracted.

Post a comment if you have an opinion.  Otherwise, don't!



Friday, September 6, 2013

A Woman's Handbag - a new perspective

I was out bag and shoe shopping with an Image Quest VIP recently at Ricardo Ferro in Ivanhoe, Melbourne.  It's a unique and fabulous experience for accessory shopping in Melbourne's North East suburbs.  Joe and Ivana import beautiful Italian shoes and bags at a fraction of the price you might expect to pay elsewhere.

What I really love about this place is the SERVICE!  Staff know their product and go out of their way to assist and genuinely serve the client.  Rare these days.

My divine client was looking for a bag to house her ipad and other bits and bobs she carts about.  It needed to have a shoulder strap to enable her to be hands free.  Some of the bags fitted the bill but did not have the shoulder strap.  Mmmmm ......

Over the arm!
Joe commenced a conversation about Australian women and their desire for the shoulder strap on her hand bag.  Interesting to note that in Italy, women wear their bag over their arm as an accessory to the outfit.  They would not even consider using a shoulder strap.  Why?

  1. Potential damage to the garment at the shoulder line
  2.  Potential damage to the body of whacking the spine out of alignment due to the bag weight
  3. It just looks bad
Italian women also love a coloured bag.  We feel so much safer wearing a black or beige bag, eh?

Beige Bag


Seems us Aussie sheilaghs have a way to go in the fashion stakes.  We think we are focused on function rather than style, yet we are doing ourselves some damage in the process.

My VIP is now strutting her stuff with her bag over her arm.  Her fears about looking like the Queen Mother have now vanished into thin air!

Methinks we can have it all, function and style by wearing the bag over the arm as opposed to the shoulder.  So if it's ok for the Queen, it's ok for me too.  Off I go wearing my bag over my arm today as I phaff about looking stylish .......... Keeping my spine in line and health in check.

Where do you wear your bag?